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My name is Rick Watson from PT Business In A Box and the reason that I know you so well is because I have been sitting uncomfortably in your position before. I started my first personal training business way back in 1998 and I thought the secret to having a successful business was saying “yes” to everyone and cramming as many sessions as I could into each week.

That was the simple plan of a 20 yr old trainer. Do as many hours of PT as I could and then once I had achieved that, well… I hadn’t really thought that far ahead.

I had no marketing plan, no target market, no specialised service – just a bare-arsed personal training service that generated a heap of referrals.

So after 6 months of pumping out 50 hours of personal training a week; I burnt-out good and proper (the kind of burn-out where you never want to see the inside of gym again). I was 21, disillusioned and it was looking like I was going to be contributing to the failing personal trainer stats.

But then I decided….screw that!

Getting knocked down is one thing but staying down is a whole different story.

It was at this point, I made a commitment to myself that I was going to do whatever it takes to run a rocking personal training business and to make sure that business was shaped around my lifestyle (not the other way around).

Since then I have had a clear focus on achieving this – and I now get to go surfing a lot more.

I have successfully managed large teams of trainers, founded and ran my own 6 figure personal training studio for eight years and also ran a national mobile personal training business. So over the past 13 years I have learnt a lot about running a personal training business that works. I haven’t learnt this from a book, but rather from getting out there and actually doing it.

I call it creating your own economy.

Now I spend my days helping everyday trainers just like you, do simply amazing things with there personal training businesses through my coaching program.

But when I speak to new business owners, I am constantly confronted with the same issues I experienced 12 years ago:

• Caught trading your time for money (and not enough at that).
• Feeling isolated, alone and not sure who to listen to.
• Wanting to stand out from the crowd but having no idea how to be different.
• And you are left wondering why your marketing is not working when you seem to be doing everything right.

These issues are something I feel very passionate about and like your desire to help your PT client’s, I have a serious desire to help you turn your fitness passion into a rocking business. So I have put together this program that not only outlines the theory behind taking your business to the next level, it also explain what YOU need to do to make it happen because at the end of the day talk is cheap and action rules!

“Wow, this program captures everything that has gone through my head in the past 12 months that I either, a) haven’t known the answer to or b) have been too scared to attempt because I might get it wrong!

I love running my business, but there have been times when I have put things in the ‘too hard’ box and ran away from them, all because I didn’t know where to start. This tells you where to start, what to do, how to continue; its a map for success and so much more.

Awesome…love you work Rick!”

Emily Boylin From Bondi Bum

The first part of the program is made up of your very own PT Business Guide-Book. This massive resource of business knowledge has been divided up into six easy to follow sections so you can logically work your way through the development of your business.

EVERYTHING about having a rocking business comes down to your attitude. You can have all the best business building tools in your possession, but if you are paralysed by fear or self-doubt then simple actions become a huge challenge. In this section, we outline how making the smallest changes to the way you think can have a massive impact on your business. You will learn:

• How to be completely accountable for everything in your business (no more lame excuses, blame and procrastination slowing you down).
• Why it’s natural to be scared, how to overcome your business fears and get more done.
• How to be your own boss and still have a life.
• The one secret ingredient that only 10% of trainers master to ensure business success.

With you the numbers of your competition rapidly increasing, it is very important to learn how to stand out from the crowd. This section explains how to do that, not in a paint-by-numbers kinda way, but rather by embracing your uniqueness and fitness passion and using it to shape your service to a specific niche.

You will discover:

• How to uncover the perfect niche market for YOUR business.
• Exactly how to get inside your target market’s head (so you can give them exactly what they want).
• How to shape every detail of your service to meet the needs of your target market.
• The 9 steps to becoming a fitness celebrity in your local community.

Before we unleash your rocking new PT business onto the masses (well, just onto your niche but you get the point), it is important that we make sure all your systems and structures are sorted so you can stop trading your time for money and finally get paid what you are worth.

In this section, you will get your head around:

• Putting together pricing packages and learn why getting paid per hour is so 1990′s.
• How to introduce a direct debit automated payment system into your business without losing clients.
• Measuring your marketing strategies and why it is super-important.
• Systematizing your leads process so you can have every opportunity to convert your potential clients.

I know, getting new clients is one of the greatest challenges of any PT business owner. There is a lot of “information” out there about what works to bring in new business and there is always something new and shiny to try your hand at. Marketing is not a gamble, it is a science and in this section I outline in detail 12 complete marketing strategies that are working in business RIGHT NOW. The majority of them don’t even cost any money to run.

So this section is all about:

• Why and how relationship marketing is going to change the way you attract new leads to your business.
• 6 smokin’ offline marketing strategies completely explained plus example phone scripts, letter templates, postcard examples and heap of other extras for you to use in your business right away.
• 6 smokin’ online marketing strategies extensively explained plus email marketing templates, Facebook Ad copy, website structure, social media strategy and much more.
• Exactly how to easily convert your marketing leads (and why your clients will be comfortable buying from you.)

In this section of the program, we go deep on a topic that too many trainers choose to skim over – client service. Now that you have filled your business with new clients, the next step is to systemise how you go about achieve great results. This section is also packed with forms and templates that you can use in your business today.

In section 5, you will find out exactly:

• Why client goal setting, assessments, nutrition and exercise homework make for an amazing formula for results (and how you can systemise each process).
• How you can support your clients outside of their training sessions to keep them fired up and accountable.
• 7 unique customer service 1%ers and WOW factors that will blow your clients hair back and have them raving about you to their friends.
• What additional steps you must take to build your tribe of loyal fans.

Up until this point in the program, we have focused on getting your business structure right, marketing specifically to your niche and booking you solid. But in order to really rock your PT business, it is essential you learn how to remove yourself from the role of the trainer and embrace the role of the business owner. This is where things get really exciting because your business dream is becoming a reality.

In this section we uncover:

• The art of building your business from within through well timed up-sells.
• How to build a team of loyal staff who will want to drive your business forward as much as you do.
• 4 unique programs and packages to add additional income streams to your business.
• Exactly how to create and sell an online product for your niche (this one is easier than you think).

The second part of the program consists of the Action Workbook. I have created this workbook because, as you may have worked out by now, I am a massive fan of action. Successful people are not super-hero’s, they are just regular people who take a lot of action.

I also understand far too many people buy resources online because they get motivated and then after the excitement of the purchase has passed, the product sits on there desktop or book shelf.

This is not going to happen with this program.

Every topic discussed in every section of the program has an associated action task for you to complete.

As you work your way through the program, you will also be working your way through the actions and the workbook. Giving yourself the opportunity to apply what you are learning directly into your business.

The final part of the program is an extensive Interview Series with some of the most kick-arse business owners in the fitness industry.

Each interview goes deep into a specific issue that will assist you in building your business; it’s like having all the knowledge and motivation of a fitness conference at your finger-tips to listen to at your convenience .

Let me talk you through the line-up…

• Travis Bell, the founder of New Level Personal Training and motivational speaker talks about how to confront your business fears and move forward with purpose.
• Matt Collins from Doing The Reps explains exactly how to make your PT business stand out from the crowd.
• Kellie Sanders from PT Business Success gives a Master-Class on how to get every client in your business on direct debit and never chase money again.
• Ben London, blogging guru from My Business Is Fitness explains how to use the power of blogging to smash the goals of your business.
• Pete Tansley from Priority 1 Fitness Solutions goes in depth about what you can do to build an awesome tribe of clients and staff (and why it is so much fun).
• Richard Marc, founder of Meet Your Personal Trainer explains how to get an un-fair advantage over your competition using Facebook.

The result is over 5 hours of down-loadable business building gold that will give you the edge you need to really rock this year.

So as you can see, this program is the real deal. No fluff, no smoke and mirrors – just real information for real trainers who want to run a rocking business and have the lifestyle to match. All presented to you in a massive six-part resource, a workbook of actions to implement straight into your business and an interview series full of gold that you will never hear anywhere else.

• A massive smile on your face because you now “get-it”.
• A new take-no-prisoners attitude that will drive your business to the next level.
• A specific niche target market to focus on and a service that meets the needs of that market.
• Streamlined systems and procedures so you can enjoy more time away from your desk.
• A complete online AND offline marketing plan designed specifically to suit your niche (and blow your competition away).
• A business full of raving fans who cannot stop talking to their friends about your service.
• Additional incomes streams to compliment your core business.
• More time to build your business and less time spent working in it.
• A business resource and interview series to ALWAYS refer back to when there is a bump in the road.

“Just from using one of Ricks email templates alone I immediately signed up $3400 worth of business…”

Rachel Dickman From Real Life Fitness

• PT Business Guidebook – rock-solid PT business strategy outlined in six easy to follow sections.
• Action Workbook – to show you exactly what actions you need to take to make it all happen.
• Interview Series – with 6 of the fitness industries best entrepreneurs.
• Money Back Guarantee -  remove any risk and have your satisfaction guaranteed.
• A Whole ####-Load Of Saved Time & Money – since you won’t have to waste time re-inventing the wheel.

A Small Investment In A Big Future

Regular Price: $147 Current Offer Only $47

Let’s Destroy Business Overwhelm,

Rick Watson

P.S: So if you are still reading all the way down here then you obviously have some hesitation, so let me lay it out for you.

Running a PT business is not rocket science – it is just a matter of doing the right things at the right time and that is exactly what this program teaches you. It gives you all the tools you need, the collective experience of some of the best in the PT industry and a clear map to follow.

P.P.S: So with a ridiculous break-even (one client at best) and backed by my 100% money back guarantee, you will have absolutely nothing to lose and every reason to rock your business this year! Let’s do this…